ADVANSA and HeiQ collaborations create new opportunities for home and hospitality products as Intrinsic Advanced Materials brings the CiCLO ^® technology story to NYC Climate Week

NEW YORK, Sept. 10, 2026 /PRNewswire/ — Intrinsic Advanced Materials is expanding the commercial reach of CiCLO^® technology across home and hospitality textiles this September with ADVANSA and HeiQ, followed by its partnership with Lonely Whale’s Fashion the Future activation during NYC Climate Week.

ADVANSA is introducing Suprelle^® fiberfill made with CiCLO fibers, extending CiCLO technology into an established premium fiberfill portfolio designed around comfort and performance. At the same time, a collaboration with HeiQ Materials AG is creating opportunities to pair CiCLO fibers with functional technologies that address specific product needs, including cooling, moisture management, freshness and allergen reduction.

Together, the developments give manufacturers, brands and retailers more ways to create products around specific consumer needs while incorporating CiCLO technology designed to help reduce microplastic fiber persistence.

Microplastic fiber pollution caused by the shedding of synthetic textiles is one of the most prevalent forms of microplastic pollution. CiCLO^® technology is a patented textile ingredient integrated into polyester and nylon fibers during manufacturing. It creates pathways designed to accelerate biodegradation when microplastic fibers enter end-of-life environments with moisture and microorganisms, reducing their persistence. Third-party laboratories independently test CiCLO fibers using recognized ASTM and ISO methods.

ADVANSA Adds CiCLO^® Technology to Suprelle^® Fiberfill Portfolio

ADVANSA is introducing Suprelle^® fiberfill made with CiCLO® fibers for bedding, home and hospitality applications, bringing CiCLO technology into an established premium fiberfill portfolio built around comfort and performance.

The Suprelle portfolio gives product developers a range of fiberfill options designed around specific product needs, including cooling, down-like comfort, adaptable support, lasting loft and resilience, lightweight support, moisture management and recycled fiber options. This allows brands and retailers to select the comfort and performance attributes appropriate for pillows, comforters and other bedding products while incorporating CiCLO fibers.

“Our customers want fiberfill that delivers the comfort and performance consumers expect while helping support broader environmental priorities,” said Jean-Christophe Rouyer, head of global business development at ADVANSA. “Adding CiCLO technology gives them another way to differentiate Suprelle products without changing the core benefits of the fiberfill.”

HeiQ Collaboration Expands Functional Possibilities

Intrinsic Advanced Materials is also collaborating with Swiss materials innovator HeiQ to explore how CiCLO fibers can be paired with functional technologies across home, hospitality and apparel applications.

The collaboration gives manufacturers and brands access to a range of performance possibilities, including cooling and thermal comfort, allergen reduction, odor control and freshness, moisture management and faster drying.

Combined, the technologies create opportunities across bed linens, pillows, mattress protectors, mattress toppers, mattress ticking and apparel products. Product developers can select functionality based on application needs while incorporating CiCLO fibers designed to help reduce microplastic fiber persistence.

“Brands are looking for ways to build more functionality into products without adding complexity,” said Mike Abbott, executive vice president of advanced materials and general manager, HeiQ USA. “Combining HeiQ technologies with CiCLO fibers gives developers more flexibility to create products around the performance benefits their customers value.”

From Market Week to Climate Week

The conversation continues during NYC Climate Week, where Intrinsic Advanced Materials is partnering with Lonely Whale’s Fashion the Future activation at PlanetHAUS, Sept. 21 and 22. The activation is open for drop-in visits from 8:30 a.m. to 4 p.m. both days. Register here.

CiCLO technology will be featured within The Fashion Stream, an educational experience that follows textiles through upstream, production and downstream stages. Positioned within the production stage, CiCLO technology illustrates how innovation introduced when synthetic fibers are made can address microplastic fiber persistence if those fibers later enter the environment.

The Market Week collaborations demonstrate CiCLO technology moving into commercially relevant products, while Fashion the Future connects that adoption to the larger challenge of microplastic fiber pollution and the role material choices can play in reducing persistence.

“CiCLO sets a new industry paradigm,” said Cheryl Smyre, vice president of Parkdale Advanced Materials. “Our collaboration with ADVANSA and HeiQ intersects highly functional chemistries and fiber performance with science to accelerate practical textile solutions. Our work with Lonely Whale’s Fashion the Future amplifies awareness and represents a vital step forward in tackling the broader microplastic fiber crisis.”

About Intrinsic Advanced Materials and CiCLO^® Technology

Intrinsic Advanced Materials, LLC (IAM), a joint venture between Intrinsic Textiles Group, LLC and Parkdale Advanced Materials, Inc., develops and commercializes advanced biodegradable technologies for the global textile industry, focusing on innovation and scalable solutions. Its portfolio includes award-winning CiCLO^® technology, a patented textile ingredient designed to reduce microplastic fiber persistence from synthetic fibers. Commercially available through a global network of certified manufacturing partners, CiCLO technology has been adopted across home, hospitality, apparel, workwear and nonwoven applications, with products available from leading global brands and retailers including Target, Walmart, Costco, Best Western Hotels, Billabong and McDonald’s. CiCLO technology has received multiple industry and sustainability honors, including the Behind the Seams Award for Outstanding Supplier Partnership and the World Sustainability Awards. For more information, visit ciclotechnology.com.

About ADVANSA
ADVANSA is a leading European fiber supplier based in Germany and part of a global polyester group, with more than 50 years of experience in fiber innovation. The company supplies customers worldwide with a portfolio of high-tech, branded polyester fibers, including Suprelle®, its family of premium functional fiberfill solutions for home and hospitality applications. ADVANSA combines fiber expertise, research and testing with global manufacturing and supply capabilities to support manufacturers, brands and retailers in developing differentiated textile products. For more information, visit ADVANSA.

About HeiQ
HeiQ is a Swiss deep tech materials innovator that turns breakthrough science into scalable material technologies. Founded in 2005 as a spin-off from ETH Zurich, HeiQ develops advanced solutions across biotechnology, textiles and advanced materials. The company combines scientific research and application expertise with global R&D, manufacturing and distribution capabilities and works with more than 300 global brands across 60 countries. For more information, visit HeiQ.

About Lonely Whale
Lonely Whale is an ocean conservation organization advancing ocean innovation and market-based solutions to address plastic pollution and other threats facing the ocean. Founded in 2015, the organization brings together innovators, businesses and communities to help move promising solutions toward broader adoption. Its Fashion the Future program connects material innovators with brands and funding to advance solutions that address synthetic microplastic fiber and harmful chemical pollution. Lonely Whale is a fiscally sponsored program of Re:wild, a U.S. registered 501(c)(3). For more information, visit Lonely Whale.

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SOURCE Parkdale Mills Inc.